Premier Eyecare

Premier Eyecare, a longtime optometry practice in the Farragut community, was previously limited by a site that was positioned below road level, behind trees, and with small windows, which made it nearly invisible to potential patients. In 2016, Dr. Fry approached Studio Four Design with three primary goals: to achieve better visibility, have room to expand, and provide a large retail showroom. “To continue to grow, I knew we needed to stand out, offer an attractive showroom, and have room to expand, but I didn’t know exactly how to get there until we spoke with Studio Four Design,” said Dr. Fry.

Studio Four Design, tasked with achieving Premier Eyecare’s goals within a modern, semi-industrial environment, set about designing the 11,000-square-foot structure. Half of the space, 5,500 square feet, was designated specifically for Dr. Fry and the Premier Eyecare team, with the remaining half planned for leasable space. To highlight the beautiful retail showroom, Studio Four Design incorporated 24-foot-high windows to maximize natural lighting. The design team merged modern elegance with traditional warmth by integrating a mixture of brick and glass, high ceilings, and exposed beams. The finished result is attractive, easy to identify, welcoming to patients, and provides room for future expansion for Dr. Fry and the Premiere Eyecare team.