Studio Four Designs Eye-Catching Facility for Premier Eyecare

Leading Knoxville-based architecture firm exceeds optometrist’s goals by designing a highly-visible eye care center with an expansive retail showroom

KNOXVILLE, Tenn. – May 24, 2018 – Studio Four Design, a top Knoxville-based architecture and design firm, helped Premier Eyecare and primary optometrist Dr. Brent Fry achieve their business visibility goals by designing a striking and spacious retail center with leasable space and room to expand.

Premier Eyecare, a longtime optometry center in the Farragut community, was previously located at a site that wasn’t conducive to walk-in business. Positioned below road level, behind trees and with only small windows, the setting almost concealed the eye care center from potential patients. In 2016, Dr. Fry approached Studio Four Design with three primary goals: achieve better visibility, have room to expand and provide a large retail showroom.

“Unless you were an existing patient, it was difficult to drive by our former location and immediately know who we are and what we offer,” said Dr. Fry. “To continue to grow, I knew we needed to stand out, offer an attractive showroom and have room to expand, but I didn’t know exactly how to get there until we spoke with Studio Four Design.”

Studio Four Design, tasked with achieving Premier Eyecare’s goals within a modern, semi-industrial environment, set about designing an 11,000 square foot structure. Half of the space, 5,500 square feet, was designated specifically for Dr. Fry and the Premier Eyecare team, and another 5,500 square feet is leasable space. To highlight the beautiful retail showroom, they incorporated 24-foot-high windows to maximize natural lighting. The design team was able merge modern elegance with traditional warmth by integrating a mixture of brick and glass, high ceilings and exposed beams.

“Lighting and space can contribute significantly to a guest’s experience and therefore to the quality of your interactions with customers and patients,” said Stacy Cox, president of Studio Four Design. “We’re happy we could exceed the Premier Eyecare team’s goals by introducing a modern yet very welcoming center that will cater to long time patients and curious new shoppers alike.”

About Premier Eyecare
Premier Eyecare has proudly served the West Knoxville and Farragut communities since 2002. Dr. Brent Fry, optometric physician, and his experienced team are dedicated to providing only the highest quality of personalized eye care products and services to their patients through uncompromising attention to detail and state of the art technology. Offering services such as LASIK co-management, corneal refractive therapy, contact lenses, and comprehensive and medical eye exams, as well as providing an expansive showroom featuring the best in eyeglasses and eyecare products, Premier Eyecare pledges to “serve all of your family’s eye care needs under one roof.” For more information, visit

About Studio Four Design Inc.
Since 2002, Studio Four Design has served as a premiere architectural and interior design firm to the Greater Knoxville Area. Their guiding principal is Design Matters, and their goal is to go beyond expectations to provide design solutions that positively impact their clients’ lives and organizations. Their team has worked on a variety of projects over the last decade that includes: churches, educational facilities, restaurants, retail buildings, athletic venues and much more. Studio Four Design takes pride in and is dedicated to all of the clients they serve. To find out more, call 865-523-5001 or visit


Heather Ripley
Ripley PR